38 Blogging Statistics You Need to Know in 2020 (to Blog Smarter This Year)


As a blogger, business owner, writer or content marketer, it pays dividends to be in the know when it comes to the industry’s latest blogging statistics.


Why? Well, having a grasp on the most current blogging statistics can help you identify gaps where you can create more strategic content that’ll stand out from your competition. Analyzing the data behind what’s working well for other bloggers can also help you pinpoint your own content shortcomings and gather insightful ideas to test.


Moreover, regardless of the industry you’re in, these blogging statistics will help you improve your content strategy moving forward.


So, is blogging overrated? Is it really the secret sauce to driving traffic that many claim it to be?

Whatever the answer, one thing is certain. Many successful businesses and bloggers are investing a lot of resources into blogging. But, I’m getting ahead of myself.


To prove (or disprove) the value of blogging, let’s quickly look at 38 key blogging statistics that’ll shed a clear light on the state of blogging in 2020.


38 Blogging Statistics You Need to Know in 2020 (to Blog Smarter)


1.34.5% of all websites on the Internet are powered by WordPress


2.70 million new posts are published on WordPress each month


3.It takes on average 3.5 hours to write a blog post (average length is 1,151 words)


4.The average reader spends 37 seconds reading a blog post


5.Blog posts that feature an image every 75-100 words get 2X more shares


6.There will be approximately 31.7 million bloggers in the US by the end of 2019

7.An overwhelming 77% of Internet users regularly read blog posts

8.55% of bloggers write less than 1000 words per post (20% write 1500+ words)


9.The optimal length for a blog post is in the 2,250 – 2,500 words range


10.44% of bloggers publish new content between three to six times per month


11.65% of content marketers say they have a documented content strategy


12.71% of B2B buyers consume blog content during their buyer journey

13.Publishing 16 posts/mo gets 4.5x more leads than those that publish 4 posts


14.200 million people had ad blockers in 2015 (that’s growing 40% per year)


15.Content marketing is 62% cheaper than traditional marketing


16.Content marketing produces 3X more leads than paid search


17.60% of people purchase a product after originally reading a blog post about it


18.89% of B2B marketers cite content marketing as a very important strategy


19.More than 92% of marketers consider content a valuable asset to invest in


20.Close to 50% of marketers say they’d start over focusing on blogging


21.61% of Americans spend 3X more time consuming blog content than emails


22.75% of online shoppers say they use social media as a part of their buying process


23.Google has a 92.04% search engine market share (Yahoo! is second with 2.67%)


24.Top ranking content on Google averages between 1,140-1285 words


25.52.2% of all website traffic worldwide was from mobile devices in 2018


26.Having a blog increases your chances of ranking higher in search by 434%


27.Driving traffic to their websites is a major marketing priority for 54% of marketers


28.Once you publish 21-54 blog posts, your traffic can increase by as much as 30%


29.Up to 80% of searchers ignore sponsored posts in favor of organic content


30.95% of searchers never go past the first page of Google’s search results page


31.50% of search queries are four words or longer


32.Close to half of all clicks go to the top 3 listings in search results


33.U.S. retailers expect to spend $6.8 Billion on affiliate marketing programs in 2019


34.Predictive headlines (“The Future of…”) are outperforming other B2B content


35.Blog posts with 6-13 word long headlines tend to drive more traffic


36.Odd numbered headlines perform better than their even numbered counterparts


37.Emotional headlines get a higher number of shares than other headline types


38.Blog posts are 3.5x more likely to get shared on social media by email subscribers


Content is still the pillar of all inbound marketing efforts. And in most cases, the foundation on which that pillar is built… is a blog.


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