The Ultimate List of Marketing Statistics for 2020


The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant.


That's why it's critical that your business stays up to date with new developments in the industry — after all, the last thing you want is for your business to fall behind while your competitors stay ahead of the curve.


But how can you be sure you're keeping up with the times?


A great way to remain relevant and keep up with the latest marketing trends is to keep an eye on marketing statistics. Whether you're focused on SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales, we've collected a plethora of statistics to help you connect with your customers, reach your target audience, and boost conversions.


Search engine optimization, or SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online. By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings. The following statistics will help you fine-tune your SEO strategy, increase website traffic, and boost conversions.


Conversion Rate Optimization (CRO)

  • Only 17% of marketers use landing page A/B tests to improve conversion rates. (HubSpot, 2020)

  • The first five seconds of page-load time have the highest impact on conversion rates. Website conversion rates drop by an average of 4.42% with each additional second of load time. (Portent, 2019)

  • In a survey conducted by Databox, 70% of respondents said that SEO is better than PPC for generating sales. (Databox, 2019)

  • Landing pages, the least popular type of signup form, have the highest conversion rate (23%). On the other hand, popups, the most popular signup form, have the second-lowest conversion rate (3%). (Omnisend, 2018)

Organic Search

  • About 64% of marketers actively invest time in search engine optimization (SEO). (HubSpot, 2020)

  • HubSpot was able to increase its number of monthly organic search views of existing blog posts that were optimized by an average of 106%. (HubSpot, 2018)

  • Text will always be the foundation of search so making sure the text around your website's assets is descriptive will help them rank well in search. (HubSpot, 2020)

  • In 2020, SEO reports will tie initiatives to outcomes, such as showing the impact of SEO on broader business goals. (HubSpot, 2020)

  • To improve site performance, the top technical SEO tactic used by marketers is optimizing mobile performance. (HubSpot, 2020)

  • 49% of users say they use Google to discover or find a new item or product. (Think with Google, 2019)

  • More than half (50.33%) of searches on Google now end without a click on a result. (Jumpshot via Sparktoro, 2019)

  • As of June 2019, 94% of internet searches happen on a Google property. (Jumpshot via Sparktoro, 2019)

  • Google uses 810 unique SERP features. Of those, 161 are found on more than 0.2% of keywords. (seoClarity, 2020)

  • The average CTR from image results on Google is 0.21%, but it varies widely by industry. (seoClarity, 2020)

Ecommerce

  • Global B2C ecommerce sales are expected to reach $4.5 trillion by 2021. (Shopify Plus, 2019)

  • 51% of shoppers surveyed say they use Google to research a purchase they plan to make online. (Think with Google, 2019)

  • According to a 2019 study, search traffic generated 65% of total ecommerce sessions, 33% was generated through organic search, and 32% was generated through paid search. (Statista, 2019)

  • 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. (Think with Google, 2019)

Local SEO

  • Over a two year period, there was a 900%+ growth in mobile searches for “___ near me today/tonight." (Think with Google, 2018)

  • 60% of smartphone users have contacted a business directly using the search results such as the "click to call” option. (Think with Google, 2019)

  • Over a two-year period, there was a 200%+ growth in mobile searches for “open” + “now” + “near me." (Think with Google, 2018)

  • 46% of shoppers surveyed confirm inventory online before going to a store. (Think with Google, 2019)

  • 70% of shoppers surveyed say the ability to shop in-person/ in a store is important when deciding which brand or retailer to buy from. (Think with Google, 2019)

Voice Search

  • 65% of 25-49 year old’s speak to their voice-enabled devices at least once a day. (PWC, 2018)

  • OC&C estimates that $40 billion in the U.S. and $5 billion in the U.K. will be spent through voice commerce by 2022. (OC&C Strategy Consultants, 2017)

  • Global smart speaker shipments grew by nearly 200% Y/Y in Q3 of 2018. (Strategy Analytics, 2018)

  • As of 2020, 62% of Americans said they have used some kind of voice assistance technology. (Edison Research, 2020)

  • 62% of those in the U.S. age 12+ use voice-operated assistants. (Edison Research, 2020)

  • 18% of Americans age 18+ own a car with an in-dash information and entertainment system. (Edison Research, 2020)

Mobile Search

  • As of 2019, mobile devices, excluding tablets, generated about half of all website traffic globally. (Statista, 2020)

  • Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017. (Statista, 2020)

  • 87% of internet users in the U.S. use more than one device when going online. (Think with Google, 2018)

  • 60% of smartphone users have contacted a business directly using the search results (e.g. "click to call" option). (Think with Google, 2019)

  • Almost 25% of companies invest in mobile optimization as a top SEO tactic. (HubSpot, 2020)

  • 39% of smartphone users are more likely to browse or shop a company or brand’s mobile app because it’s easier or faster to make a purchase. (Think with Google, 2019)

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Originally published : https://www.hubspot.com

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